ABOUT

Technical execution with a business-first lens.

I'm Prateek Bawa. I build AI automations, custom software and internal tools for businesses that have outgrown repetitive processes, disconnected systems and generic off-the-shelf software.

My background spans data science, software development and product management, so I approach each project from both a technical and commercial perspective.

Raised in India, shaped by 12 years in the UK, now working between both.

Prateek Bawa

AI automation, custom software and product thinking

Between India and the UK

Data science→Software development→Product management

What I believe

Start from first principles

Understand the outcome, constraints and real work before choosing the technology.

Simplify before you automate

Remove unnecessary steps, approvals and handoffs before turning the process into software.

Automate the repetition, preserve the judgement

Let the system handle routine work while people remain responsible for decisions, context and approval.

Remove before you add

A better workflow usually has fewer steps. If we are only adding automation without deleting friction, the process is not finished.

WAYS TO WORK TOGETHER

Start with the smallest engagement that can produce a useful result.

Whether you already know what needs building or only know where the workflow is breaking down, there is a practical place to start.

Not sure which engagement fits?Book a 30-minute introductory call

01 · CLARITY

Workflow Audit

Typically 2 weeks

For businesses that know a process is inefficient but are not yet sure what should be automated, rebuilt or prioritised first.

WHAT YOU WALK AWAY WITH

CURRENT-STATE WORKFLOW MAP
A clear view of the tools, people, handoffs, approvals and failure points involved in the workflow today.
PRIORITISED OPPORTUNITY ASSESSMENT
The most valuable improvements ranked by business value, implementation effort and operational risk.
DIRECTIONAL IMPACT MODEL
Estimated time savings, cost reduction and potential revenue improvement based on available data and agreed assumptions.
FUTURE-STATE SYSTEM BLUEPRINT
A clear view of what should be removed, automated, integrated or kept under human review.
PHASED IMPLEMENTATION ROADMAP
Recommended quick wins, dependencies, project phases and the most sensible place to begin.
EXECUTIVE FINDINGS WALKTHROUGH
A concise summary and recorded presentation of the findings, recommendations and next steps.

Best for: Teams that need a decision-ready business case, system blueprint and implementation plan before committing to a build.

Discuss a workflow

02 · VALIDATION

Automation Pilot

Up to 80 development hours

A focused build designed to prove value quickly using realistic inputs, integrations and review steps.

Typical scopeOne to three focused automated workflows, depending on complexity, data quality and the number of integrations required.

WHAT YOU WALK AWAY WITH

One to three working automated workflows, scope dependent
Connections to the required tools
Human review and approval steps
Basic error handling and safeguards
Testing with realistic scenarios
Documentation and handover
A clear implementation roadmap for the next phase

Best for: Businesses that want to validate the workflow and expected value before investing in a larger system.

Explore an automation pilot

MOST COMPLETE

03 · IMPLEMENTATION

Custom System Build

Typically 4 to 8 weeks

For businesses ready to redesign one operational area as a connected system, such as marketing, sales, operations or HR.

End-to-end focusOne business function is mapped, simplified and rebuilt around the workflows, data and approvals that matter.

WHAT YOU WALK AWAY WITH

An audit and map of the selected business function
Connected workflows designed around the actual operating process
Custom software or an internal interface, where needed
Required integrations and data flows
Permissions, safeguards and review states
Testing, documentation and team handover
A defined launch and improvement plan

Best for: Teams that have outgrown disconnected tools and want one operational area to work as a coordinated system.

Discuss a custom system

04 · CONTINUOUS IMPROVEMENT

Ongoing Systems Partner

Monthly

Ongoing support for businesses that want to improve existing systems, automate additional workflows and respond to what the team learns through usage.

SUPPORT CAN INCLUDE

Monthly workflow prioritisation
Improvements to existing automations
New integrations and small features
Monitoring and issue resolution
Edge-case fixes
Documentation updates and progress reviews

Best for: Businesses with an ongoing pipeline of operational improvements.

Discuss ongoing support

Scope is agreed before work begins. Estimates are based on the available information and are not guarantees of financial performance.

A natural path from uncertainty to a working system.

Start where the business is today, then expand only when the next step is justified.

Clarify

Validate

Build

Improve

Clarify

Validate

Build

Improve

Have a repetitive workflow or internal tool that no longer fits?

Discuss a workflow