AI change partner for specialist agencies
We identify the highest-value opportunities, deploy proven AI systems where they fit, and build custom solutions where the business case warrants it.
Recruitment agencies · Marketing agencies
AI systems for business development, account intelligence, candidate-led outreach and the operational work around winning new mandates.
AI for RecruitingAI systems for research, content operations, inbound enquiries and repetitive delivery workflows.
AI for MarketingDeployable AI systems
Rather than starting every engagement from zero, we productise workflows that recur across specialist agencies. The underlying system is already built, then configured around your processes, data and tools.
AI Content Operations
Turn approved article briefs into researched, structured and review-ready SEO drafts.
Explore AI Content OperationsBest forSEO and content teams running repeatable content production workflows.Configured implementation + ongoing subscription
Sales Operations
Research, qualify and route incoming enquiries without repetitive manual work.
Explore Inbound Enquiry SystemBest forTeams where inbound qualification, research and CRM updates are consuming valuable time.Configured implementation + ongoing subscription
ROI first
Every opportunity is assessed against the value it could create and the complexity of solving it. Time saved matters, but so do capacity, operating cost, revenue opportunity and risk.
If there isn't a strong enough foreseeable business case, we don't recommend building it.
Value
Effort
Custom AI development
We begin with the business case: identify the highest-leverage opportunities, build the case for investment, then deliver systems that create measurable impact.
We align on the outcomes that matter most and the areas of the business where AI could create meaningful value.
Business priorities
Business areas
We start with the operating priorities and outcomes that matter most — growth, efficiency, risk, quality or capacity.
We align on the outcomes that matter most and the areas of the business where AI could create meaningful value.
Business priorities
Business areas
Built by Prateek Bawa
My background spans data science, software development and product management, including work at Accenture and Jaguar Land Rover on products focused on cost savings, operational efficiency and revenue growth.
About PrateekStart with the business case
Tell me where the workflow is expensive, slow or limiting growth. We'll determine whether an existing system fits, something custom is justified, or the opportunity is not worth pursuing yet.
ROI first. Technology second.